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Successful job searches start with a solid foundation of knowledge. For most job seekers, there are three critical times to conduct research. The first is when you are just starting your job search and looking to identify key companies in your profession or industry, or even in a specific geographic location.

The second is when you are applying to an employer. It's always best to relate yourself to the company and tailor your cover letter and resume to each employer.

The third (and when most job seekers finally do some research) is when you have been invited to a job interview. You should understand the employer, the requirements of the job, and the background of the people (or person) interviewing you. The more research you conduct, the more you'll understand the organization and its culture, and the better you'll be able to answer interview questions as well as ask insightful questions. Scour the organization's website and other published materials, search engines, research tools, and ask questions about the company in your network of contacts.

The sooner you get started, the better off you'll be!

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